When brands come out with “new and improved” packaging, it’s hard to know what’s changed about the product – if anything at all.

Having used Redken’s Color Extend shampoo and conditioner on my color-treated hair for a while now, I was excited to try their new Color Extend line with their new Fade Resist Complex.

According to the bottles, the old shampoo had “Redken’s exclusive Interbond Conditioning System and a powerful 360-degree protective complex [to] deliver UV filter, anti-oxidant Vitamin E, conditioning silicone, ion blockers and ceramide to help shield, stabalize and secure color vibrancy.”

The new bottle says “Redken’s exclusive Interbond Conditioning System and powerful Fade Resist Complex deliver a UV filter, conditioning cranberry oil, strengthening ceramide, and a protective micro-net technology to help safeguard color and defend against aggressions.”

So what’s with the change in lingo? It’s likely that Redken recently acquired the patent for the Fade Resist Complex which may not be that different than the original “protective complex” but it is now officially sancioned and a patent means that there’s nothing else like it out there. We’re now given more details about the antioxidant ingredient they use – it’s cranberry oil. I always appreciate as much info on ingredients as possible, so A+ there.

The Interbond Conditioning System and Fade Resist Complex wrap around each strand to maximize color retention and improve color vibrancy. There are four ingredients that work together to repair weakened areas, provide structural support to the hair fiber ad protect the hair from fading.

Micro-net Technology: seals in color and locks out fading agents
UVA and UVB agents: shield hair from environmental aggressors
Cranberry Oil: conditions and infuses shine
Ceramide: penetrates the hair fiber to strengthen and nourish the hair

Redken products are always high quality, which is why they often have celebrity clientele – people who could use any haircare in the world, probably for free, and work with the world’s best professionals. Amy Adams and Emily Blunt used the products while filming Sunshine Cleaning with hair designer Voni Hinkle on set. I love Amy Adams’ hair particularly, so I definitely trust what she uses!

Tags: caring for color-treated hair, color-treated hair care, hair, hair color, redken, Redken Color Extend

This entry was posted on Tuesday, March 24th, 2009 at 8:35 pm and is filed under Beauty, Beauty Products, Featured, Hair Care, Hair Colour Doctor, Hair Products, New Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.