Heat styling can’t be good for your hair can it? Blow drying, straightening – every day you are burning your hair and stripping away its nutrients in the hope of carrying off that supermodel look.

Ah, but that’s OK, I use a heat protection spray you say. Well, all that protection spray is actually doing is coating your hair in oil, which is then burned off by the iron or dryer (instead of burning your hair). So, it works after a fashion, but instead of being burned to a crisp your hair now looks flat, oily and lifeless after styling… oh dear

Well, fortunately, thanks to T3 Tourmaline and Orlando Pita there is now a solution. T3 asks you to embrace heat! What???

It seems simple when you think about it. The new T3 360 range works with the heat produced by ionic straighteners and dryers to not only protect hair, but actively condition and nourish as you style.

Working closely with celebrity stylist Orlando Pita (Gwyneth Paltrow, Julianne Moore, Madonna), T3 have developed 2 products, T3 360 Plump and T3 360 Boost, with a unique Keratin-Protein formula, which penetrates deep into the hair’s cortex. The produce is then locked in when the cuticle is closed by the negative ions produced by T3 Irons and T3 Dryers.

T3 360 Boost

T3 360 Boost is designed for use with T3 Straighteners and will produce the following results: -

• Superior shine and vibrancy
• Non-greasy, lightweight formula, which fights frizz and mends split ends
• Faster and easier styling with ionic irons
• Protects hair against damaging free radicals
• Heat seaking nanotechnology, works with the iron to seal and infuse ingredients deep into the cortex of the hair

T3 360 Plump

T3 360 Plump is designed for use with T3 Hair Dryers and will produce the following results: -

• Dramatically expands hair shaft for volume
• Increases elasticity an strengthens hair
• Non sticky, weightless formula
• Protects hair against damaging free radicals
• Soothing botanicals help to promote natural hair growth
• Heat seeking nanotechnology, which works with the dryer to seal and infuse ingredients deep into the hair cortex

Both products can be applied to wet or dry hair and are worked into hair by brush or comb, then activated by the dryer or iron. As the product is locked into the hair cuticle it can be reactivated later in the day with a quick blast of heat from the iron or dryer – perfect for a refreshing touch up.

As T3 360 Plump and Boost are sealed into the hair by negative ions they produce best results when combined with a T3 Tourmaline straightening iron or hair dryer.

Plump and Boost are now available from Girlznight for £19.95. For more information on T3 Tourmaline visit T3 Micro and to see some of the styles created by Orlando Pita visit style.com.

You can find the latest 2008 hairstyles at HairStyleZone.com, where there is a 2008 hairstyles gallery with pictures of all the latest styles and styling tips.

This entry was posted on Thursday, December 6th, 2007 at 1:44 pm and is filed under Celebrities, Fashion, Hair Care, Hair Products, News And Press. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.