Just in time for the extra stress summer sun and swimming can do to your hair, Redken’s come out with new Redken Color Extend Sun.
“At our salon in Miami, we often see clients with damaged hair from being out in the sun or water,” said Rodney Cutler, owner of Cutler/Redken Salons. “Many of them are not aware that they can protect and correct existing damage with the right products! It’s essential to protect your hair while out in the sun.”
UV rays can strip away the hair cuticle, dulling the hair, making it rougher and more prone to frizz and flyaways. It can fade hair color both chemical and natural (eek!) and pool chemicals and sea salt cause drying and increased vulnerability. And I think all blondes have had a summer or two of green hair from too much time in the pool.
“While our clients are not always on the beach or in the pool, they are constantly in the California sun,” said Kaz Amor, Redken hair consultant and principle at the Warren-Tricomi Los Angeles Salon. “This daily exposure effects their haircolor and the quality of hair causing much dryness and brassiness. We always try to stress daily UV protection for hair, and now we can recommend specific products for our clients to use.”
So the customers in this warm-weather climes have sort of served as the research pool for those of us who only have to deal with most of this in the summer. And the result is new After-Sun Shampoo, After-Sun Mask and Sparkling Shield. The products contain Hydra-Shield Complex which provides long-lasting, broad-spectrum protection against UV rays while rebalancing moisture in sun-stressed tresses leaving hair shiny, silky and smooth. It remains effective even when the formula is rinsed out. Mango Oil and Ceramide prevent dryness and strengthen and repair damaged areas.
The After-Sun Shampoo is designed to remove salt, chlorine, and minerals and keeps haircolor looking healthy and vibrant while the mask helps reverse existing damage.
“With these products, our clients can maintain their haircolor longer and restore hair to be smooth, silky and healthy while still enjoying everyday life in the sun,” Amor said. “I especially love the moisturizing effects of the After-Sun Mask.”
I’m particularly excited about the Sparkling Shield. I’ve always protected my mostly blonde hair with special products in the summer, so this is getting thrown in my beach bag for sure.
Look for these products to debut on Girlznight soon!